Sofia · Working internationally

Strategy, design,
and growth for
brands that mean it.

I'm Monika. I work with founders and product teams to close the gap between what they've built and the market position they've earned.

Book a free call → See what I do

✓30 minutes. No pitch. You leave with a diagnosis.

Kometa Labs · Client Dashboard Live
Conversion rate
4.8%
↑ +2.1% vs last month
Monthly revenue
€84k
↑ +18% growth
ROAS
3.2×
↑ vs 1.1× before
Revenue trend — last 8 weeks +34% total
Brand identity shipped
Week 1 · Strategy complete
Done
Landing page live
Week 3 · CR up 2.1×
Live
Paid campaign launched
Week 5 · ROAS 3.2×
Active

Trusted by founders and product teams across Europe

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Services

What I actually do.

I work as a strategic and creative partner — not an agency. You talk to me directly from the first call. I bring in trusted contractors for execution, including a senior performance specialist, but the strategy and quality bar are mine throughout.

⚡

Strategy before spend. I work with a senior performance contractor who knows how to ship and scale. We never touch paid acquisition until positioning is locked and the brand converts on its own. That order matters.

01
Product Strategy
Positioning, messaging, go-to-market planning, and product direction. The foundation everything else is built on.
Start here →
02
Brand & Identity
Visual identity built on strategic clarity. A complete brand system that communicates trust at every touchpoint before a word is read.
Learn more →
03
UX & Product Design
Interfaces designed for trust and conversion. From wireframes to high-fidelity — always in service of the business goal.
Learn more →
04
Web & Digital Presence
Sites and landing pages built on positioning, not templates. Fast to ship, designed to convert, clean to hand off.
Learn more →
05
Performance Marketing
Paid acquisition, content, and growth — executed with a senior specialist. We build the brand that makes ads work, then run the ads.
Get results →
→
Not sure where to start?
That's what the first call is for. Tell me the problem. I'll tell you the first lever and what it costs.
Book a free call →
How it works

From first call
to first results.

One conversation, a clear scope, and work that starts the same week. I've done this enough to move fast without cutting corners.

1
Day one
We talk.
Free 30-minute call. You describe the problem, I tell you the first lever worth pulling.
2
Same week
You get a clear scope.
Fixed deliverables, fixed timeline, fixed price. No surprises, ever.
3
First month
Work ships.
Strategy and design move fast. You review at every stage. Nothing goes live without sign-off.
4
Ongoing
We compound.
Brand then traffic. Identity then ads. Foundation then scale. Most clients stay.
Day one
We talk.
A free 30-minute call. You describe what you're building and where it's stalling. I tell you the first lever worth pulling — and what it looks like done. No deck, no pitch, no obligation.
The cost of inaction

What is your
positioning gap
costing you?

Every month without clear positioning is a month where paid spend works against a weak signal — costing more per conversion and compounding the gap. Run the numbers.

Your situation
Monthly revenue €50,000
Current conversion rate 3%
Expected uplift from positioning +40%

Benchmark: 30–80% CR uplift from strategic repositioning. Performance clients often see more.

Your numbers
Current monthly revenue €50,000
Revenue with better positioning €57,000
Monthly revenue gap €7,000
12-month cost of inaction €84,000
Close this gap — book a free call →
Performance & Growth

Brand is the highest-leverage performance channel you have.

Most performance marketers inherit a brand they can't fix and a site that doesn't convert — then pay for traffic to prove it. We flip the sequence. Build the brand. Build the site. Then scale what's already working.

Paid Social Paid Search Landing page CRO Content strategy Email & retention Attribution Growth experiments
60%
Of paid spend is wasted when ads point to a brand that doesn't convert on its own. Fix the funnel before you fill it.
3×
Better ROAS on average when brand, positioning, and paid creative come from the same strategic brief.
→
Strategy first, always We don't run ads for clients who haven't nailed their positioning yet. That's not a gatekeep — it's respect for your budget.
Monika Stoyanova — Founder, Kometa Labs
The person behind Kometa Labs
Monika Stoyanova
Founder, Kometa Labs

I set up brands, digital presences, and growth systems for founders who've built something real but aren't getting the recognition they've earned. Before Kometa Labs, I spent years across product, strategy, and design — and kept seeing the same pattern: great work, invisible presence.

When we work together, you talk to me — directly, from first call to final delivery. I bring in trusted specialists for execution, but the strategy and quality bar are mine throughout.

📍 Sofia, Bulgaria 🌍 Europe & internationally ⚡ Strategy · Design · Growth 💬 Same business day
Book a free call →
Results

What clients say.

★★★★★
5.0
from 12 client engagements
★★★★★

"Monika didn't just redesign our site — she made us rethink what we were actually selling. The positioning work changed how we pitch, how we hire, and how we close. Worth ten times what we paid."

Lena Hartmann
Founder, Forma Studio · Berlin
★★★★★

"We'd worked with agencies for three years and never felt like anyone understood our product. First call with Monika and she named the problem in one sentence. Six months later we've not looked back."

Marco Villani
CEO, Tessera · Milan
★★★★★

"Complete brand and site in five weeks. No drama, no scope creep. The performance team took the handoff and had our best acquisition month two weeks later."

Sara Lindqvist
Co-founder, Canopy · Stockholm
FAQ

Common questions.

Who do I actually work with? +
Me, directly — from the first call onward. You talk to the person doing the strategy, not a coordinator. Decisions get made on the call, not three days later in a thread. I bring in contractors for execution, but I remain the single point of contact and accountability.
How much does it cost? +
It depends on scope, and I work it out with you on the first call. No hidden fees, no retainer traps. I work on project-based pricing with fixed deliverables — you always know what you're paying for before anything starts. The first call is free.
How fast can you actually move? +
Most projects start within the same week as the first call. Strategy and design move fast because the thinking happens before the execution. A full brand identity and site typically takes 4–6 weeks. Performance campaigns go live once the brand is ready — usually within the first 6–8 weeks.
Do I need all your services, or can I just get one thing? +
You can engage me for a single service — a strategy session, a brand identity, a site. But I'll always be honest: if your positioning isn't clear, I'll tell you before we touch design or ads. Starting at the right layer saves time and money.
What does the performance marketing service actually include? +
Paid social, paid search, landing page CRO, content strategy, email, and attribution — all run with a senior specialist I've worked with closely. We approach it as a system, not individual channels. We don't run ads until the brand and landing experience are ready. That sequencing is what makes the economics work.
What happens when a project ends? +
Everything you've built is yours — no licence fees, no lock-in. If you want to continue, we agree on the next scope. If not, I hand off cleanly. Most clients come back for the next phase because there's always a next lever.
Do you work with early-stage startups or only established companies? +
Both. The best time to nail positioning is before you scale. If you're early-stage and have product-market signal, getting the brand and strategy right before you spend on growth is the highest-leverage move you can make.
Book a call

Tell me what
you're building.

Free 30-minute call. No deck, no pitch, no obligation. You describe the problem. I tell you the first thing worth doing — and what it costs.

✓You talk directly to me — not a coordinator
✓You leave with a diagnosis, whether we work together or not
✓Decisions made on the call, not days later
✓No retainer traps. Your assets stay yours.

Or reach out directly

hello@kometalabs.com

Reply within one business day.